產品方面：
1.自產自製自銷
組織事業的產品乃是事業的靈魂，可說是組織事業的命脈，關係著組織是否可長可久，而有很多傳直銷公司建立初期因不願投入大量的研發經費，而走所謂的代理產品，而且也沒有能力自我生產，到後來往往因產品品質不穩或是貨源供應不及而對組織產生很大的傷害；另外甚至有些公司走所謂的「實體通路」與「組織通路」並行制度，讓兩者行銷上產生牴觸甚至發生惡性競爭，都不是公司之福。而維瑪事業主力產品皆由總公司的有機農場所提供的原物料製成，結合現代化的工廠與製程，並由王一賓博士所率領的研發團隊獨立生產，貨源穩定而新鮮，品質更能保證，並僅供直銷商通路銷售，讓組織事業可以經營長久而穩健。

2.單一而強勢

远丰發表在痞客邦留言(0) 人氣()

個人分類：认识VeMMa维马公司

Feb 03 Fri 2012 23:23
恭喜 VeMMA 榮獲五獎~~Vemma Wins Five Awards in 2011 MARCOM Competition

恭喜 VeMMA 榮獲五獎~~Vemma Wins Five Awards in 2011 MARCOM Competition

MARCOM Recognizes the Creative Efforts of Marketing and Communications Professionals

Vemma Nutrition Company is pleased to announce the receipt of five awards in the prestigious MARCOM Awards competition. Vemma was honored with three Platinum awards, the competition's highest designation, and two Gold awards recognizing the company's outstanding creative achievements in marketing and communications. The awards were conferred for work ranging from print and packaging to video and social media.

Over 6,000 entries were submitted in this year's international competition from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

Less than 20% of entries received a Platinum award; Vemma was awarded the following Platinum awards:

Print Marketing in the Brochure, Handbook category for the Vemma Brand Safety Manual
Electronic/Social/Interactive Media in the Video/Film Meeting Opening/Closing category for the Power of You Video
Strategic Communications, Marketing/Promotion Campaign in the Branding Refresh category for the Verve Branding Refresh

In addition, Vemma was honored with two Gold awards (the competition's second highest honor) for the following work:

(繼續閱讀...)

远丰發表在痞客邦留言(0) 人氣()